"We consider the environment in everything we do. My basic belief is that the first step towards reducing negative environmental impact is to minimise the use of resources. Which is why I feel that a hardwearing garment in a timeless design that you can wear until it is worn out has the least possible harmful effect on the environment. That's how I personally aim to live and work.A company can exert much more influence. Which is why both internally and in production I try to take as much care as possible of the environment. Eco-jersey from Greece is one example of this, where the supplier has changed machinery and the cotton grower his crops in a process that takes three years.
Other examples include our standards regarding the use of chemicals. The use of chlorine-free paper for our mailings, a reduction in the amount of plastic and packaging we use, and opting for shipping in preference to air or road transport for our clothes deliveries are all conscious environmental choices."
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